In today’s digital world, having a website is a necessity for a business of any size. If you have a business but don’t have a website, you are likely to lose lots of opportunities for your business. Having a website can make your business grow and accomplish different strategies as well as opportunities. Your site is the key to your company’s online presence. With a great web design especially if it is a responsive website, you can advertise your company on the web and social networking sites on different devices.

Despite having a great website, however, it doesn’t stop there. It is crucial that your business’ website is responsive to allow your website to adapt to the size of any screen it is being viewed on. It was reported last 2016 that mobile usage had overtaken desktop for the first time. Most people are spending less time on their desktops. This means more and more mobile users browse on their smartphones instead of a laptop or desktop computer. For this reason, it is essential that you have a responsive design that works well on a smartphone or tablet for seamless user experience.

The primary goal of a responsive website is to avoid much unnecessary scrolling and zooming that ensue when a site has not been optimized for different devices. Responsive design also gets rid of the need to design a dedicated website for mobile.

Here are some of the benefits of investing in a responsive web design:

Cost-Effective

Investing in responsive design can immensely cut down your maintenance cost. Instead of building a separate mobile website in addition to your desktop website, the responsive design enables you to save time and cost by optimizing your business for all devices with a single website. Responsive design also gets rid of duplicate content that can affect your search engine ranking.

Faster Web Pages

An optimized website takes less time to navigate and load. Studies show that website visitors abandon sites that take more than three seconds to finish loading. Establishing a responsive website will improve your web pages’ loading speed.

Adpatability

It adapts quickly and efficiently to any screen size it is being viewed on. A responsive website can automatically adjust to suit itself in any screen.

Improved User Experience

It provides a much better user experience. Lots of customers browse using their smartphones. You would want your customers to have a positive overall impression of your site with no more zooming and scrolling. Thus, optimizing your website is key to a smooth user experience.

Improved SEO

A responsive website is more likely to rank high in Search Engine Results Pages or SERPs. Responsive design can help with your SEO as Google gives preference to websites that are optimized. Also, sites that are responsive load faster which will decrease your bounce rate.

Not only can a responsive design affect user experience and revenue, but it also saves your business time and costs. In this digital world, you have to stay ahead of the competition. Now that more users are browsing and making a purchase online using mobile devices, you have to provide a seamless user experience by having a responsive website.