Cazoomi Story

Site Analysis / Email Marketing / Display Advertising / Video Creation
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Taking Cazoomi into uncharted mobile territory

Cazoomi’s brand has long been an industry-leading small business integration as a service platform. Before hiring DigiGirls, they were virtually just scratching the surface in terms of being seen as a leader in the world of Enterprise integration. In fact, they faced heavy competition from established brands that heavily focused on this integration segment. People looking for information about Enterprise Integration would find these other brands, but not Cazoomi. How does Cazoomi, with an established integration platform like SyncApps targeted at small to mid-level businesses attract Enterprise buyers?

What they needed from our team was on site Search Engine Optimization to rank in the search engine results for this Enterprise integration segment and better website landing pages to capture their audience looking for this level of expertise in an integration platform.

Enter our Creative team who completely redesigned their website’s structure from URL structure, title pages, meta descriptions, blog content, email marketing templates to include more integration-focused keywords. In addition, we listed their SyncApps platform on G2 Crowd and within weeks were in the top 10 of Cloud Integration vendors.

Also, our Video Creation team took over the 7 year old YouTube channel, recreating with new voice-overs awesome videos that focus on results and walk-thus instead of just features of the SyncApps platform.

Results:

  • Increased 6.04% new traffic to Enterprise integration landing pages
  • Boosted viral views of YouTube videos by 7.95% and minutes viewed by 9.3%
  • Redoing SyncApps Email Marketing templates resulted in staggering open rates of 32.4%-58.3%

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New traffic to Enterprise integration landing pages

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Increase Video Views

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Video Minutes Viewed

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Email Marketing Results